You need less stuff in your life

One of my good friends Robbie has been blogging recently about customer experience and cites an excellent link to a presentation by Oxford Professor Barry Schwartz. Viewing this really got me thinking about the value of all the paraphenalia we surround ourselves with in everyday life. Many of the people I know have multiple communcation devices (phone, blackberry, laptop etc); many of which carry these devices most of the time they're out. Enter now, Unified Communications. The notion of having or being accessible on a multitude of devices or, conversely, specifying a device on which you can be reached by certain individuals.

The mere fact that we have so much choice in our lives, and are pressured from all sides to be accessible wherever, whenever is required is, in my opinion, a product of "the customer always being right".

I've previously mentioned that i'm reading "The Cluetrain Manifesto" at the moment. Many of these issues are described, with in-business examples therein. (Well worth a read if you haven't already). It is interesting then, the culture shift which is becoming more evident daily. Finally people are choosing to step away from the piped glossy-content media, and the dictatorial approach with which you are marketed at as a demographic rather than a person. The plastic marketing speak and "your-call-is-important-to-us" rhetoric has worn thin and people are looking for other ways.

What happened to world politics in the 60s and 70s is beginning to play out with you and 'your data' in business and the internet is the guerilla force fighting for you!

Vivé lá revolucion!